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Are you following the 7 rules? |
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Written by Cecilia Wheeler
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When buying a product do you buy it the first time you see it? A TV commercial, for instance, runs several times with catchy jingles and memorable antics to get you to remember the product. Research shows that a customer needs to see your product, service and logo at least 7 times before they feel comfortable in buying or using it. Some ways to capitalize on the Rule of 7 are as follows:
- Contact a customer 7 different ways.
1. Phone call with your tagline
2. Your business card with your logo/tagline when you invite them to coffee
3. A follow up email with your logo and tagline
4. Traditional letter with your logo and tagline.
5. Brochure sent with your logo and tagline
6. Thank you note with your logo and tagline
7. Birthday or Anniversary card or email with your logo and tagline
- Ad Frequency- the more your ad is seen the more it will become a habit and people will feel comfortable with your product or service.
- Define your target market and gear it to that age group and gender specific
- Networking- be consistent in attending and people will remember you
Remember two ways to capitalize on the Rule of 7 is with target marketing and ad frequency. Know your market and find the right market for your product or service. The more your ad is out there the more comfortable potential clients will be to use you or your product.
These are just a few ways to keep your product and service in the minds of potential customers. Be consistent and repetitious. BuildBrandExpand has many handy forms and templates to help you with this, including our Press Release Template, Business Card and Website Templates, our "Marketing Beyond the Business Card seminar (coming soon), plus many other resources. |
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BuildBrandExpand.com Classified Ads |
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- Currently these are free classifieds, but may be subject to change in the future.
- All job ads must offer monetary compensation -- if it is an internship it must state that it is an internship and must be either paid or for student credit, no non-paying, barters, deferred pay, etc.
- Classifieds are subject to approval by Build Brand Expand administration.
- Job posters are responsible for compliance with applicable local, state, and federal employment law, including discrimination law.
Build Brand Expand does NOT accept the following job posts:
- positions requiring upfront fees
- positions involving nudity
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FREE Press Release Template - Creating a Winning Press Release |
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Written by Cecilia Wheeler
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You need to promote your business, the best and least expensive way is through Press Releases. Press Releases are great ways to get your name and company exposed in your community for FREE! Publishers look for useful content for their readers and stories about the community. They love stories about the community that are feel good stories. One way to get your press release published is by giving helpful information or community information. Being involved in charity and community events helps others and helps people feel good about you and your business. For instance, your company provided water to the Habitat for Humanity workers. Readers want to hear how people are helping people.
We created a convenient e-book to help you get your business "out there!" We even made it in a convenient e-book to read on your iPhone, cell phone or all the popular e-book readers like the Kindle!Download our FREE e-Book on Creating a Winning Press Release now! (eBook is in .pdf format, Adobe Acrobat Reader Required. Size: 129 Kb, the Press Release template is in MS Word format (.doc) Size: 29 Kb).
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Download the Free BuildBrandExpand.com Creating a Winning Press Release eBook Now!
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Download the Free BuildBrandExpand.com Press Release Template Now!
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(Please Note: Read our BuildBrandExpand.com End-User License Agreement before downloading these products. Additionally Adobe Reader nor Microsoft Word is not included.) |
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